Maybe you know the feeling. If you’re a life-time supporter of a modern international ‘sports brand’ (formerly known as ‘a football club’), you definitely know the feeling. You were young, and you fell in love with a football club. Often it was the local team from your city or region, and in many cases a member of your family introduced you to the love-hate relationship that comes with supporting a football team. A relationship, that usually is only separated by death, or more recently, commercialisation. Despite growing up in a village near Hanover, I became a die-hard supporter of Borussia Dortmund further back than my actual memory goes. This was the work of my father, who fell in love with […]